Has your SEO ever showed you through actual data analysis the revenue generated per visitor from your site?
How about the earnings per click?
Has your SEO company even told you why these metrics can be very important to your company’s growth?
Data analysis and SEO go hand in hand.
A good SEO services will know how to get you ranked well, bring traffic to your site, convert those visitors to buyers and know how to analyze data so that they can fix issues that arise.
And, believe it... issues will arise.
Analytics and data mastery is an area in which we are well educated and certified. We know how to see exactly what’s happening with your site and how to adjust to maximize your ROI.
There is no room for guesswork when it comes to your business' website and the revenue it should be generating for you.
When we talk about data analysis and SEO we aren’t talking about looking at Google analytics and saying…well the traffic looks good. Or the bounce rate is in an acceptable range... or it’s not.
We know why these things are occurring and how to build on strengths; and how to adjust and fix weaknesses.
The basics for real data analysis are:
- Asking the right questions
- Knowing where to look for answers
- Knowing what to look for
- Knowing how the data applies to the questions
All businesses should be data driven. That is to say that they should be making informed, educated decisions rather than working off of hunches.
An educated data analyst will:
- Create scope – this creates context and identifies the application of findings.
- Pick data sources – these may include your PPC account, Google Analytics, your CRM, your ecommerce platform etc.
- Compile data – looking at the right data helps and looking at the wrong data can really hurt your business.
- Apply the data – turning data into actionable items that drive good decision making for your business.
Most business owners say that a top priority is growing their business and increasing revenue. There are three ways to grow a business:
- Increase new sales
- Increase average order value
- Increase sales frequency
If you can’t measure these three things you can’t make informed decisions about the growth and direction of your company.
- Increasing new sales requires building trust with new visitors to your website.
- Increasing average order value requires things like adding new products or creating bundles.
- Increasing sales frequency requires getting previous customers to come back to you to buy again.
Smart business owners and data analysts work together to create a funnel that moves new potential clients through the customer journey from someone that doesn’t know you, to someone that is aware that you exist, to someone that is evaluating you as the right solution, to a buyer.
The marketing funnel is covered more in-depth elsewhere on our site.
Here’s why we suggest that as part of data analysis and search engine optimization you use a funnel:
- Goals differ at different stages of the funnel
- Prospects location and behavior changes at each level of the funnel
- You can diagnose your business's health at each level of the funnel – identifying problems and opportunities
- Proper data analysis gives you valuable insight to each of these areas
Data analysis is a subject that could take volumes to fully explore. We offer the service, we’re educated and certified in the field, and would like to discuss the benefits of data analysis and SEO with you. If this is of interest to you, call us for a free consultation.