The perfect contractor website design is one that introduces people to your service and entices them to reach out to you. After all, lead generation is the number one reason most contractors have websites.
The proper website design will build trust for the site visitor and this is really important to your success. The site needs to establish that you’re the contractor they should hire without obnoxiously beating your chest.
Visual appeal is important too. Your website should communicate your message to a site visitor before he or she reads the first word. The colors must be right, and the graphics and pictures need to be of high quality and placed well. There is an entire field of study, The Psychology of Color, that pinpoints the colors that are best to capture the attention of your potential buyers. It also shows us what colors may drive people away. Did you know that purple is a good color if you sell to woman but may drive men away?
It really helps to have pictures of work that you have done. Before and after pictures of projects are a really good way to showcase your skills. Pictures are often more important than words to site visitors.
Marketing messages and an overall marketing strategy is a huge part of effective contractor website design. A well-developed marketing plan for a website will improve the conversion rate of site visitor to lead tremendously.
Do you want your website to be found when people look for your services?
Contractor Website Design Helps With Lead Generation
When a contractors website is found well on Google and the other search engines he sees a surge in new business. Search engine optimization is the process that gets a contractors website found well online. Once the site is found, the right marketing techniques entice Internet searchers to select your site and ultimately convert to leads. Attractiveness does not make a contractors website rank well organically, search engine optimization does.
Many contractors that we work with were terribly frustrated when we began working together. They had been told that a pretty new site would get found online and generate leads. They found that just wasn’t true. They also found that the best contractors websites were designed by a team that understands contractor marketing and SEO services that can change a contractor’s entire business life. We do build very attractive contractor websites and we also get them found, marketed well and producing leads.
Our team is comprised of well trained website designers, developers, content writers, SEO’s and CDMP’s (Certified Digital Marketing Professionals). Don’t trust your website design or SEO to any company that doesn’t specialize in contractor marketing and have the right team. We have more than 10 years’ experience with contractor website design, development and lead generation.
Call us to discuss how you can turn your website into a lead generating, trust building machine. (813) 333-9666