Do You Really Need an SEO Company?
You’ve heard about the local SEO company that helps contractors get found on page one of Google. “Everybody” seems to be doing it. Many more are popping up all the time. How do you know if a local SEO company is the right choice for you?
If you feel you have been spinning your wheels trying to make a name for yourself online, you’ve probably considered upgrading to a well optimized website. Or perhaps your bounce rate is still out of control, and you don’t know how to fix it and need professional help.
A seasoned local SEO company knows how to use search engine optimization to create organic positions for contractors at the top of search results, get people to select your site to visit and keep them there long enough to reach out to you.
The organic rankings are where people look and it’s what they trust. A good SEO selects keywords with the latest tools available. He creates or refreshes your website to be welcoming and engaging and monitors your traffic constantly and makes adjustments quickly.
Is working With an SEO Company Better than Using PPC
Once upon a time, paid positions were enough to keep you found on Google, but they cannot exist alone anymore. Pay-per-click is okay when combined with excellent SEO strategies. But alone, it is poorly targeted, lowers your margin, and doesn’t begin to address the quality of your website. As an investment, the rate of return is much better with SEO because your leads are filtered. You are found in the organic results 24 hours per day, 7 days per week, 52 weeks per year. The look, feel, technical structure and content of your website is not left to chance. Your online presence is addressed holistically.
Keyword Selection – Good SEOs focus on finding great keywords - not just the keywords the business owner thinks will work but terms that actually are searched often. Your keywords must be relevant to your business and your geographical area.
White Hat Principles – It’s simple. Google can banish you for spammy content, mass link-buying and a ton of other black hat techniques. An ethical local SEO company will create links only with authoritative sources and never use black hat techniques. It will anticipate changes and react to them quickly with proper updates.
Quality Content – Does your SEO service use highly educated, US-based copywriters? It may not sound politically correct on its face, but the simple fact is that search engines reward well-written, grammatically-correct content. The better the content is, the greater the chance it will be rewarded with a high position.
Mobile – More than half of all people now use their smart devices for search. This means your website will have to be adaptable to the small screen. Your optimization service should automatically incorporate responsive web design into your local business SEO strategy.
When you outsource your internet marketing to a trusted provider, you can relax and focus on other parts of your business that need your day-to-day attention. The best local SEO companies offer you realistic targets, measurable results, and a guarantee of money back if you are not satisfied.