Any good contractor seo service should start by doing a thorough audit on your website to get a full understanding of the state of your site. Then the SEO company should research keywords to insure the best for your industry are optimized for you. Next, create a map of how the site should flow so that you provide a good user experience as well as robot experience. The following step is about fixing the technical errors in your site so that the search engines will fully index your site. While this is occurring the writing staff should be creating content that truly adds value to the site visitor. There are around 57 steps to doing proper on-page SEO and many more to be sure that your backlinks are valuable and from credible sites. When all of these are in place you will greatly improve your search engine placement and begin generating more qualified leads.
When you do local SEO for contractors, like we do, you know that leads are the lifeblood of any contractors business. We know that buying leads from a service as part of your lead generation campaign means you’ve got 3 other contractors calling the same lead at the same time and that makes it hard to make money on the job.
Utilizing local SEO services like ours to develop your own lead generation program tends to make each job more profitable because very often you are the only contractor getting the call. When a consumer finds your website while searching for your services and your website design makes the visitor comfortable and builds trust in your business they often shop no more. You are the only one getting the lead!
Contractor SEO service must address the user experience
The user experience is crucial to the conversion rate of site visitor to lead and ultimately sale. When we talk about the user experience we are talking about making your website user friendly. This is more than simply making your website attractive. The navigation has to be laid out so that it provides a natural flow to the course the visitor naturally wants to take to get the info he or she wants. The internal links on your pages should help website visitors find related content on your site to the article they are currently reading. If your page is about replacing a homeowners roof, a link to a page about the type of roofing materials available for a new roof would lead to a good and very well related piece of content. Internal linking helps visitors learn more about your services and keeps them on your website longer and the longer we keep them on the website the better chance we have of converting them to a new customer. Internal links are also used to show Google what pages on your site are the most important. This type of content is often referred to as "evergreen" content.
As a contractor website design SEO company, we know how to build, or rebuild, your website so that the site visitors feel comfortable with your ability to do a great job without being overbearing. Your website will communicate your message well and help capture that lead.
We're exclusively a contractor marketing agency so we know exactly what to do to make any local contractors website a lead generating machine.
Our local contractor SEO service is working for hundreds of US contractors
Our local SEO company has helped hundreds of contractors achieve outstanding search engine placement and turn those many organic rankings into traffic and qualified leads. We all know that qualified leads equal new business.
If you want to utilize paid ads as part of your lead generation and SEO campaign, our advertising team members are Google partners, so you know they know what they’re doing and can help you increase your lead flow.
We perform local SEO and Internet marketing for the following contractors - if you don't see your type of business on the list, call and ask if we can help you too:
Internet marketing can make the difference in success or failure for any contractor. The goal of any local SEO program for contractors is to get your company occupying as many spots on page one of the search engine results as possible. Let’s use a roofer as an example. When someone searches roof repair in your area we want your website to appear high in the organic rankings, the local maps and if your budget allows, in the paid ads. Imagine how many leads and new jobs you'll get when your website appears 3 times on page one of the results. Now that's what we call great contractor SEO service!
The more times a consumer sees your company on page one of the search results the more they perceive you as the contractor to call.
Appearing a couple of times on page one is great but the marketing messages that the consumer sees will determine the contractors website they choose to visit. Not only do we employ great SEO web developers and SEO specialists we also employ Certified Digital Marketing Professionals (CDMP’s) and professional writers that all know the contracting industry. Our knowledge of your business helps you make money.
When you look for new contractor SEO services, call us and let’s talk about how we can help you start an effective lead generation program so that you can sell more of your service and increase your bottom line.