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Certifications

Title - Certified Digital Marketing Professional

Description - Certified Digital Marketing Professionals are uniquely qualified to help brands and businesses develop and execute a sustainable and comprehensive digital marketing program.

Criteria - Recipients of the "Certified Digital Marketer Professional” designation must complete eight advanced online courses (totaling 43 modules with 419 video lessons) and pass 34 quizzes, 8 exams and a specialized comprehensive final exam and final project that tests on the full spectrum of full-funnel marketing methods including Conversion Funnels & Customer Value Optimization, Content Marketing, Paid Traffic & Customer Acquisition, Social & Community, Email Marketing, Search Marketing, Analytics & Data, and Optimization & Testing.

When combined with the education, this final exam and final project ensures the public that the recipient has attained a level of competence appropriate for professional practice.

Issuer - Digital Marketer

Title - Certified Customer Value Optimization Specialist

Description - Certified Customer Value Optimization Specialists are uniquely qualified to help businesses architect a “conversion funnel” that reduces initial customer acquisition costs, while simultaneously increasing both immediate and lifetime customer values. In short, while most businesses have some sort of “funnel” for on-boarding leads and converting those leads into customers, Customer Value Optimization Specialists are able to plug the “leaks” and deliver a truly OPTIMIZED conversion ...

Criteria - Recipients of the "Certified Customer Value Optimization Specialist" designation must complete an advanced, 6 module, 56 lesson online course and pass 6 quizzes and a final exam that tests on the full spectrum of conversion funnel optimization tactics and strategies, including both fundamentals as well as advanced, proprietary methodologies. When combined with the education, this final exam ensures the public that the recipient has attained a level of competence appropriate for professional ...

Issuer - Digital Marketer

Title - Certified Social & Community Specialist

Description - Social & Community Managers are uniquely qualified to help brands and businesses leverage social media channels such as Facebook, Twitter, Pinterest, LinkedIn and YouTube. In short, a certified Social & Community Manager is capable of leveraging all four stages of social media success: Social Listening, Social Influencing, Social Networking and Social Selling.

Criteria - Recipients of the “Certified Social & Community Manager” designation must complete an advanced 5 module, 62 lesson online course and pass 5 quizzes and a final exam that tests on the full spectrum of social media tactics and strategies, including both fundamentals as well as advanced, proprietary methodologies. When combined with the course training, the final exam ensures the public that the recipient has attained a level of competence appropriate for professional practice.

Issuer - Digital Marketer

Title - Certified Customer Acquisition Specialist

Description - Certified Customer Acquisition Specialists are uniquely qualified to help brands and businesses leverage paid traffic channels such Google, Facebook and other demand-gen platforms to grow their customer base without breaking the bank. In short, Customer Acquisition Specialists are able to not only deliver fresh leads and customers... they are able to deliver those leads and customers at a PROFIT.

Criteria - Recipients of the "Certified Customer Acquisition Specialist" designation must complete an advanced, 6 module, 35 lesson online course and pass 6 quizzes and a final exam that tests on the full spectrum of paid traffic tactics and strategies, including both fundamentals as well as advanced, proprietary methodologies. When combined with the education, this final exam ensures the public that the recipient has attained a level of competence appropriate for professional practice.

Issuer - Digital Marketer

Title - Certified Email Marketing Specialist

Description - Certified Email Marketing Specialists are uniquely qualified to help brands and businesses leverage email marketing and followup to indoctrinate, create relationships with and convert prospects and existing customers. In short, Email Marketing Specialists are able to not only effectively follow up with fresh leads and customers... they know how to craft email campaigns that get delivered, get opened, and most importantly...get clicked.

Criteria - Recipients of the "Certified Email Marketing Specialist" designation must complete an advanced, 7 module, 48 lesson online course and pass 7 quizzes and a final exam that tests on the full spectrum of email tactics and strategies, including both fundamentals as well as advanced, proprietary methodologies. When combined with the education, this final exam ensures the public that the recipient has attained a level of competence appropriate for professional practice.

Issuer - Digital Marketer

Title - Certified Search Marketing Specialist

Description - Certified Search Marketing Specialists are uniquely qualified to help brands and businesses develop and execute a sustainable search marketing program.  They are trained to identify and capitalize on search demand from platforms like Google, Amazon, YouTube and iTunes. The methods they have been taught are within the terms of service of these platforms.

Criteria - Recipients of the "Certified Search Marketing Specialists” designation must complete an advanced, 5 module, 70 lesson online course and pass 5 quizzes and a final exam that tests on the full spectrum of search marketing methods including keyword research, optimized asset creation, channel optimization and offer ascension. When combined with the education, this final exam ensures the public that the recipient has attained a level of competence appropriate for professional practice...

Issuer - Digital Marketer

Title - Certified Analytics & Data Specialist

Description - Certified Analytics & Data Specialists have the necessary skills to track and analyze the metrics that matter to businesses at all stages, from content marketing and paid traffic strategies to website and funnel performance. They also learn the analytical skills necessary to turn data into action, helping businesses get more leads and sales. In short, Analytics & Data specialists are able to make marketing decisions based on meaningful data, not hopeful hunches.

Criteria - Recipients of the "Certified Analytics & Data Specialist” designation must complete an advanced, 7 module, 72 lesson online course and pass 7 quizzes and a final exam that test on the full spectrum of data collection and analysis, including both fundamentals as well as advanced, proprietary methodologies. When combined with the course's knowledge, the final exam ensures the public that the recipient has attained a level of competence appropriate for professional practice.

Issuer - Digital Marketer

Title - Certified Optimization & Testing Specialist

Description - Certified Optimization & Testing Specialists are uniquely qualified to help brands and businesses develop a repeatable optimization process to increase conversions in their sales funnel, landing pages, and key conversion pages. In short, Optimization & Testing Specialists are able to diagnose site problems and test new solutions that increase PROFITS for traffic you ALREADY HAVE.

Criteria - Recipients of the "Certified Optimization & Testing Specialist" designation must complete an advanced, 7 module, 4- lesson online course and pass 6 quizzes and a final exam that tests on the full spectrum of paid traffic tactics and strategies, including both fundamentals as well as advanced, proprietary methodologies. When combined with the education, this final exam ensures the public that the recipient has attained a level of competence appropriate for professional practice.

Issuer - Digital Marketer

Title - Certified Content Marketing Specialist

Description - You have successfully completed the Content Marketing Specialist Certification: The Content Marketing Mastery Course 6 Core Modules 40 Video Lessons 6 Handouts (4 worksheets and 2 flowcharts) 6 Quizzes (one for each module).

Criteria - Each "Mastery Class" is between 6 and 12 hours of video training, and contains a number of downloadable handouts and exercises in each lesson. The exams are untimed, and consist of 30-50 multiple-choice and true/false questions. Allow 45 to 60 minutes to complete the exam.

Issuer - Digital Marketer

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