How SEO Works
For years getting found in the organic rankings on page one was a pretty sure fire way to generate a lot of new visitors and business. As they always do, things have changed. Now it takes strong marketing language to be the site selected from the organic rankings. Our SEO company will create your website with marketing messages, a funnel, and a strategy to convert visitors to leads.
What is a funnel? A customer optimization funnel moves people through the steps of the customer journey. What is the customer journey? There are 3 stages to the customer journey and consequently your funnel.
- Stage one – Awareness. This is where people become aware of you and your service. This stage is where we drive “cold traffic” to your site. Cold traffic is people that don’t know you yet. We do this with organic rankings, Google local listings, and/or paid ads on social media as well as Google.
- Stage two – Evaluation. This is where people evaluate you as the solution to their problem. We do this with well written content. Blog posts, videos and more.
- Stage three - Conversion. At this stage we entice the site visitor to convert to a lead or buyer. Conversions are different for different businesses. Some want leads and others want sales or perhaps, newsletter sign ups etc.
As you can see, local SEO demands a strategy and a well-educated marketer to be successful.
What Makes Our SEO Service Different
At My SEO Guys, we understand that the success of your website is paramount to the success of your business. We treat your business with the same respect we treat our own. We don't rest until your site is well-ranked and producing a steady stream of increased traffic - and revenue.
We're not the typical agency of 20-somethings learning SEO on your dime. We're a mature group with over 30 years of combined experience in both local SEO services and online marketing. Our team will do an in-depth audit of your site prior to making any changes. We know that there are some things that are right regarding your optimization and marketing. While our experience tells us that if your site is not there when someone searches Google for your services, some things need tweaking. We aren’t so bold as to think we know what you need without studying your current site, optimization and marketing.
We understand there are many SEO companies for you to choose from - we appreciate you considering our services. Our promise to you is that we will fairly and honestly tell you whether or not we can help you, and if we can't help you, we'll tell you and try to point you in the right direction. We'll share with you the things that you can do to strengthen your online presence, and we'll advise you against the things that may damage your rankings.
Call our SEO company today and talk with one of our specialists about your business and your plans and let’s see if we’re a good fit.
What's Your Online Challenge?
Every business is facing some kind of challenge online. Do you want to reach more consumers online, drive more traffic, or convert more visitors to clients? Perhaps you need help with all three. Have these challenges become so uncomfortable that you're ready to take action and cure them once and for all?
Many of our clients have hundreds, and in several cases, thousands, of first-page rankings. These are primarily local contractors but we optimize all types of businesses. We also optimize some companies for national rankings with great results. This level of increased visibility has helped these companies solve their challenges and grow their businesses substantially.
We believe that as a good SEO company, we should start by finding out what you are already doing well and what we might need to adjust on your site. We are not going to just jump in and start blindly optimizing. SEO is not a one size fits all undertaking. If your SEO strategy doesn't reflect your business and its current situation, give us a call today!
Local SEO for Businesses
Are you tired of losing out to local competitors online? You will no longer have that concern when our leading SEO company develops your on line strategy. Our team has over 30 combined years of experience helping businesses achieve the online success they deserve. We do it in two ways: meeting the needs of searchers in local areas, and meeting the standards search engines expect to see on every page of a site.
Our local SEO company will get your site found well online, produce traffic and turn that traffic into revenue. Also, we ensure getting to the top of those results is achievable for you, the businesses owner. So when a potential buyer searches Google for your services, you are one of the companies that they find high in the organic rankings.
We do this by optimizing your site and making it not only search engine-compliant, but also user-friendly so that your visitors have the best experience possible and so does the search engine robot. We incorporate our vast knowledge of digital marketing into your project so that we help you convert more visitors to buyers. After all, SEO should be about increasing your revenue... right?
Conversion Rate Optimization (CRO) Plays an Important Role in Successful SEO
CRO is the process of increasing the number of people that convert on your website. Conversion does not occur simply because someone reached your website. Conversion requires strategy.
We develop conversion strategies by analyzing data so that we can improve the decision process regarding the site. With our help, our clients make decisions regularly concerning the direction of their online marketing and SEO strategy. Attempting to make those decisions without real data creates failures. Failure is not an option when you hire us as your local SEO Company.
What Is Affordable Search Engine Optimization?
This is a really tricky question. Affordable is directly relevant to the business owner’s viewpoint. There are business owners that think everything regarding the Internet should be free. There are others that know that the most successful businesses online are using a professional SEO and that costs money.
The pricing of SEO services varies greatly. It’s dependent on how well you want to do in the organic rankings and local listings. It’s possible to start with a small budget and as you see results add to your budget thus your results. If you really want to be an extremely visible and successful online marketer, it takes an investment.
In the business of local SEO there are many stories of business owners that bought the cheapest service they could find and did irreversible damage to their URL. If you think about hiring an SEO company for a minute. Think about what he or she needs to do for you and whether you want to hire a really good SEO or not. Also think about what you will get in return. If the SEO is good and also understands marketing, your return should be huge. The SEO will probably get a fee of about 10% of the increase in your business annually.
Become a Listed Business On Google Local
Google local plays a part in generating revenue too. Becoming a listed business in the local section, sometimes referred to as the maps section, requires that your site is well optimized and reviewed by your customers. So make sure that you remind your customers to review you on Google. We will share some ideas with you on how this is best done.
No matter what your business goals are — whether it’s to bring in one new client a month, ten, or hundreds more, find out how our SEO company can help you make this happen. Call and speak to one of our certified search engine marketing professionals and see what our local search engine optimization and digital marketing agency can do for your business.